Beta-Plus Publishing

International Interior Design Exhibition


The International Interior Design Exhibition (iide) comes to Brussels with heritage.  First launched in London by Fleur Rossdale as The British Interior Design Exhibition (BIDE) during the 1980's and 1990's, the event was highly acclaimed as a ground breaking showcase for the design industry.  With 30,000 international visitors to each, the exhibition helped propel interior design into the limelight, receiving worldwide press coverage and an insatiable demographic of private clients, hoteliers, designers and developers.  Fleur says ‘Good design has a vital role to play in our everyday lives.  It can improve how we live and function, be it at home, in the workplace, in education or on holiday.  Interiors set a mood, portraying an identity that should feel enhancing and harmonious.’  Fleur, an active interior designer herself, chose Brussels for the re-launch due to the cultural heritage, not least as founders of the Art Nouveau movement. 'Decoration is all about bringing together skilled workmanship, colour, texture and fine art to create a melodious interior to enhance our everyday lives', she says.  

Fleur received much fan mail from visitors in the early days, in particular praising how they found a particular design style they related to, previously unknown to them.  

IIDE follows the ethos of past experience.  Showcasing ten Belgium and international designers, presenting their interior design vision to inspire private and trade visitors in November 2018 and in September 2019.

This luxury coffee table book is a tribute to both new Brussels exhibitions, with a short history of all previous exhibitions in London.



Renowned International Minimalist Architect, London:

“I was part of Fleur’s British Interior Design Exhibition in London in the 1980s. The strength of Fleur’s vision defined the event and made participation a real pleasure for me"



Founder of MASTERPIECE, Royal Hospital, Chelsea: 

“Fleur is a legend in the design world.”


XL-size, 28 x 33 cm  (10 1/2 x 13 1/3 inches)

Luxury binding, real natural linen

156 pages, publication 02/2020


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